Dion's restaurant interior showcasing our welcoming atmosphere
Our Story

The Heart Behind Dion's —
Albuquerque's Favorite Since 1978

From a single humble kitchen in Albuquerque to a beloved New Mexico institution, dion's has always been about one thing: bringing people together over incredible food. Discover the dions story, our people, and the values that drive everything we do.

Dion's original kitchen where dion's pizza was first crafted in Albuquerque
46+ Years Serving NM
Our Origins

How dion's Became a New Mexico Legend

It all started in 1978 when founder Dion opened a small counter-service restaurant on Central Ave in Albuquerque, New Mexico. His vision was refreshingly simple: craft pizza with honest ingredients, serve it fast, and treat every customer like a neighbor. That philosophy struck a chord with Albuquerque residents immediately.

Word spread quickly about the exceptional dions pizza — hand-tossed dough, house-made sauces, and a dedication to freshness that was unmatched in the region. Within a few years, dion's had become a staple of the New Mexico food scene, expanding to serve more communities across the state while keeping the same family-run spirit alive.

Today, dion's remains proudly independent and deeply rooted in the communities we serve. Every pizza, salad, and sandwich that leaves our kitchen carries the same love and attention to detail that Dion poured into that very first pie over four decades ago.

1978 Founded
20+ Locations
500K+ Happy Customers
100% Fresh Ingredients

Our Mission

At dion's, our mission is to serve the freshest, most flavorful food in New Mexico while building genuine connections with every customer and community we touch. We believe great food is more than sustenance — it's a shared experience that brings families, friends, and neighbors closer together. That's the dions difference.

What We Stand For

The Values That Guide Dions

Every decision we make — from sourcing ingredients to hiring team members — is anchored in these core values.

Fresh Always

We never compromise on ingredient quality. Every item on the dions menu is prepared fresh daily — no shortcuts, no frozen shortcuts, no exceptions.

Community First

Dion's was born in Albuquerque and we've grown alongside our neighbors. We actively support local schools, events, and organizations across New Mexico.

People Matter

Our team members are our greatest asset. We invest in training, fair wages, and a positive culture so our people can do their best work every day.

Excellence Always

From the perfect dion's pizza crust to lightning-fast delivery, we pursue excellence in every detail. Good enough is never good enough at dions.

Our Journey

The Dions Story Through the Years

A look at the key milestones that shaped dion's into the New Mexico institution it is today.

1978

The First Slice

Dion opens a small counter-service pizza restaurant on Central Ave SE in Albuquerque, NM. The menu is simple: hand-tossed pizza, fresh salads, and a smile. Locals fall in love immediately.

1984

Second Location Opens

Demand for dion's pizza grows beyond Central Ave. The second dions location opens in the Northeast Heights, bringing fresh flavors to a new neighborhood of loyal fans.

1992

The Dions Ranch Dressing is Born

Our now-legendary house-made ranch dressing recipe is perfected and introduced. It becomes an overnight sensation — customers start requesting it by the bottle. The dions family grows even bigger.

2001

Statewide Expansion

Dions crosses city limits for the first time, opening locations in Santa Fe and Rio Rancho. New Mexico embraces dion's pizza statewide, cementing our status as a true New Mexico institution.

2010

Online Ordering Launches

Dion's embraces the digital age with a full online ordering platform, making it easier than ever for customers to get their favorite dions pizza delivered to their door.

2024

A New Digital Chapter

Dions launches a redesigned digital experience with faster delivery, expanded menus, and a commitment to serving the next generation of New Mexico food lovers — all while honoring our 46-year heritage.

The People Behind Dion's

Meet Our Leadership Team

The dedicated people who carry on the dion's tradition every single day — passionate about food, community, and making every experience exceptional.

Marcus Rivera, CEO of Dions pizza and restaurant chain

Marcus Rivera

Chief Executive Officer

With 20+ years at dions, Marcus carries Dion's founding vision forward. A native Albuquerque resident, he's passionate about community and fresh food excellence.

Sofia Morales, Head Chef and Culinary Director at Dion's

Sofia Morales

Culinary Director

Sofia is the creative force behind every dion's pizza recipe and seasonal menu innovation. A classically trained chef, she ensures every dish reflects dions' commitment to freshness.

James Thornton, Operations Manager at Dions restaurant

James Thornton

VP of Operations

James oversees all dions locations across New Mexico, ensuring every restaurant delivers the same exceptional experience that customers have loved for decades.

Elena Gutierrez, Marketing Director at Dion's pizza

Elena Gutierrez

Marketing Director

Elena tells the dion's story to the world. Born and raised in New Mexico, she brings authentic passion to every campaign and connects dions to the communities we serve.

Want to be part of the Dions family? We're always looking for passionate people.

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Our Signature

What Makes Dions Pizza Different?

The secret to the legendary dion's pizza is deceptively simple: we start with dough that's made fresh every morning in each location. No dough is ever more than a day old. That commitment to freshness is the foundation everything else is built on.

Our sauce is crafted from vine-ripened tomatoes with a recipe that's been refined over decades. Toppings are sliced in-house, and our cheese blend is specially formulated to give dions pizza that perfect melt and stretch. Every single pie is a testament to the craft that's been at the heart of dions since 1978.

  • Fresh dough made daily at every location
  • House-made tomato sauce from vine-ripened tomatoes
  • Premium cheese blend for the perfect melt
  • Toppings sliced fresh in-store each morning
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Fresh dions pizza being prepared with house-made dough and premium toppings
4.9
Avg. Rating
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